Four & Twenty Blackbirds opened in 2010 in Brooklyn. New Work Studio created the identity and the brand extension for the second location at the Brooklyn Public Library.

Pie Book Poster


Identity Overview: Four & Twenty often embraces and integrates popular culture references to pie into the identity system. Language is used graphically to represent the brand instead of relying on a single logo. "Keep your fork, there's pie!" is used on the small coffee cup and you are greeted at the door by a sign that says, "This must be where pies go when they die" (from Twin Peaks).



Barneys XO Packaging


Logo Tote



Pie Diagrams


Four & Twenty Blackbirds Pie Book