Timeline is the new design alternative to reclaimed wood and conventional on-site finishing. New Work Studio designed a communication strategy and brand identity that would appeal to architects, designers, and retailers servicing large scale orders. Since its relaunch in 2012, Timeline has succeeded in increasing attention and orders from retailers including Home Depot, CB2, and Cabelas.

Color Series Sample Labels, Color Names




Color Series Poster


Photography by Isabel Asha Penzlien



Brand Identity
Naming (Color Series, Color Naming)
Art Direction
Image Library
Packaging, Sample Labeling
Dwell Conference Materials
Environmental Graphics
Invitations, Ephemera, Email Newsletter
CB2 Brand Extension
Home Depot Brand Extension